Cookie Policy
Last updated: 10 March 2026
What Are Cookies?
Cookies are small text files stored in your browser when you visit a website. They help the site function correctly, remember your preferences, and provide aggregate information about how visitors use the site. Cookies do not contain personally identifying information on their own.
Why We Use Cookies
Johnnie Walker Black Label uses a small number of cookies to support basic site functionality, understand aggregate usage patterns, and remember your preferences. We do not use cookies to track you across other websites or to build advertising profiles.
Types of Cookies We Use
Essential Cookies — these are required for the website to function. They manage your session, remember consent choices, and support security. These cannot be disabled.
Analytics Cookies — these help us understand how visitors use the site, which pages are most visited, and where people arrive from. Data is aggregated and anonymised. Examples include Google Analytics.
Marketing Cookies — these may be used to understand the effectiveness of our marketing channels. They do not build personalised advertising profiles.
Preference Cookies — these remember choices you've made on the site, such as your cookie consent settings, so you don't have to repeat them each visit.
Third-Party Services
- Google Analytics (analytics and site usage)
- Payment processors (during enrolment only)
Each third-party service operates under its own privacy policy.
Cookie Duration
- Session cookies — deleted when you close your browser
- Persistent cookies — remain for a fixed period (typically 1–24 months depending on type)
- Consent record — stored for 12 months, then refreshed
Contact
For cookie-related questions: [email protected]
Your Cookie Preferences
Adjust your preferences below. Essential cookies cannot be disabled as they are required for the site to work correctly.
Required for basic site functionality, security, and consent management. Always active.
Help us understand how visitors use the site. Data is anonymised and aggregated.
Used to understand the reach and effectiveness of our communications channels.
Remember your settings and choices so you don't need to repeat them on return visits.
Managing Cookies in Your Browser
You can also manage cookies directly through your browser settings. Note that disabling all cookies may affect the functionality of some parts of our website.
Google Chrome
1. Open Chrome and click the three-dot menu in the top right.
2. Select Settings > Privacy and security > Cookies and other site data.
3. Choose your preferred setting or use "See all site data and permissions" to manage individual sites.
4. To delete existing cookies, select "See all site data" then clear as needed.
Mozilla Firefox
1. Click the hamburger menu and select Settings.
2. Go to Privacy & Security > Cookies and Site Data.
3. Choose your Enhanced Tracking Protection level or manage exceptions.
4. Use "Clear Data" to remove existing cookies.
Apple Safari
1. Open Safari Preferences (Safari menu > Preferences).
2. Click the Privacy tab.
3. Adjust "Website tracking" and "Cookies and website data" settings.
4. Click "Manage Website Data" to view and remove stored cookies.
Microsoft Edge
1. Click the three-dot menu and select Settings.
2. Go to Cookies and site permissions > Manage and delete cookies and site data.
3. Toggle "Allow sites to save and read cookie data" or block specific sites.
4. Use "See all cookies and site data" to remove stored cookies.
For mobile browsers, cookie settings are typically found under the browser's Privacy or Advanced settings menu.
Your Rights
You have the right to withdraw cookie consent at any time by adjusting the toggles above. You may also request information about the data collected via cookies by contacting us at [email protected].
Disabling optional cookies will not affect your ability to browse our website, though some features may be less personalised. Disabling essential cookies may prevent certain parts of the site from functioning correctly.
For broader data rights under Singapore's PDPA, please refer to our Privacy Policy.